Using “FREE” to construct Your Online Business Brand

I finished a current article using the suggestion that all your website content ought to be offered free of charge. I figured it might be smart to follow that statement track of ideas and rationale on why free content helps create awareness and make brand equity.

“Free” submissions are becoming a lot more prevalent and it is being accepted in an effort to build sales by many people companies, especially in the software sector. It isn’t uncommon for a lot of computer programs to possess a free version available – the concept because offering free content will build brand awareness and lead to upgrades and purchasers more robust products. Chris Anderson, author from the Lengthy Tail, is leading the means by creating the company situation free of charge content and intends to to produce new book focused on the topic between 2009. From the marketing and PR perspective, well-known blogger/author David Meerman Scott has preached the advantages of free content in an effort to share your opinions, assume a concept leadership position, and make your brand.

Free or Gated

There’s two opposing viewpoints concerning the ease of access of free content:

Free content ought to be totally “free”. Users should not need to provide private information and have to join up to become in a position to access your free content.

Free content ought to be “gated”. User must have to do some proactive approach to be able to access free content i.e. provide contact details just like an current email address, etc.

Kinds of Free Content

There are various methods to offer free content in your website including:

e-books – Are you currently enthusiastic about a subject or idea? Write an e-book and employ it to:

provide prospects/customers with helpful information

help in solving your customers problems

helps your target audience learn something totally new regarding their business

Articles – Create an articles section in your website. It is best when the articles provide helpful information for the audience and increase the value of a visitor’s experience in your website.

Documents – Be a resource provider for your target audience. Some service professionals, for example lawyers, notice that their value is incorporated in the services they provides and away from the documents which are used along the way. Consequently, they may provide document templates for example non-disclosure contracts, contracts, etc free of charge. The aim is to produce a resource tool which will attract a audience aimed at your website, expose your logo and create person to person.